In the corporate event landscape of today, interactive games have emerged as a valuable tool for engaging attendees, encouraging team bonding, and creating memorable experiences. That said, incorporating games into your corporate event can boost participation, inspire creativity, and enhance networking opportunities. Here’s a guide on the best ways to make the most out of interactive games for your next event.
- Evaluate Your Event Goals
Before selecting any games, identify the primary goals of your event. Are you aiming to foster team collaboration or promote a new product or service? Knowing your objectives can help you choose interactive games that align with your event’s theme and purpose. For example, group-based games like escape rooms or scavenger hunts work best if your goal is team building. Alternatively, if you want to promote networking, consider games that allow for frequent partner or team changes, such as quiz games or ice-breaker challenges, as suggested by event game specialists like Expoplay.co.uk.
- Choose Games that Reflect Your Brand
Interactive games offer a unique opportunity to integrate brand messaging in a fun and subtle way. Select games that allow you to incorporate elements of your brand or corporate identity. For instance, if you’re a tech-forward company, consider using virtual reality or augmented reality experiences to showcase your brand’s innovation. You could also create custom trivia questions about your company’s history, values, or industry trends. Branded games are engaging and reinforce your company’s message, leaving a lasting impression on attendees.
- Make Use of Digital and Physical Game Options
Interactive games are available in various formats, from digital apps to physical setups. Utilising a blend of both can make your event dynamic and appealing to different attendee preferences. For instance, digital games like virtual trivia or mobile scavenger hunts can be easily accessed by attendees on their devices. Meanwhile, physical games like giant Jenga, cornhole, or Batak reaction walls encourage face-to-face interaction and are great for breaking the ice. Combining digital and physical games also ensures you engage participants with diverse interests.
- Encourage Teamwork with Collaborative Games
Corporate events are an ideal time to foster teamwork and collaboration among employees. Incorporate games that require teamwork and strategic thinking, as these can build camaraderie and improve communication skills. Games like escape room challenges, group puzzle-solving activities, or even relay races can push teams to collaborate, communicate effectively, and achieve common goals. By encouraging participants to work together, you’ll create a sense of unity and shared purpose that can carry over into the workplace.
- Incentivise Participation with Prizes
Offering rewards and incentives is an effective way to boost engagement. Prizes don’t have to be extravagant—small tokens like branded merchandise, gift cards, or even certificates of achievement can go a long way. For added excitement, offer tiered prizes based on performance or award special recognition for creativity, teamwork, or enthusiasm. When participants know there’s a prize at stake, they’re more likely to immerse themselves fully in the games and bring their best effort to the table.
- Use Games to Break Up the Agenda
Long presentations or keynote speeches can be exhausting, so use interactive games strategically to break up the agenda. Schedule games between sessions or as a mid-day break to keep energy levels high. This also helps attendees stay engaged throughout the day, allowing them to unwind and re-energise before returning to other activities.
Image attributed to Pixabay.com
