Tag Archives: business tips

There is certainly some wonderful potential to engage people with social media, but my suspicion is that many photographers are ignoring a method of online communication that is much much more powerful and effective at reaching out to potential clients and building loyalty with previous ones: email. Email marketing is...

Innumerable people attend a business lunch yet not all have mastered the same. Picking the wrong venue can convey the wrong message, picking the wrong dish can appear distracted and picking the wrong check can appear rude. A power lunch will not just happen. As in every business communication, a...

People who own companies, which make products and need to package them, know all too well how important the packaging can be. After all, the first impression a person will make of your product is the packaging. It is therefore important to make your packaging as effective as possible. Whether...

Growing an email list is a big task, especially when it comes to building one that has real and relevant contacts. You could purchase an already compiled list, but you never know what you are going to get. Email marketing is classed as a "dead digital marketing method" to some...

While potentially counterintuitive at first blush, "bricks and clicks" can happily coexist under the same banner, particularly for retailers of big-ticket items like furniture. In a lot of cases, online shoppers are already using physical locations to try out pieces of furniture, then going home and shopping online to find...