Chic Retreats is a collection of the best boutique hotels, B&Bs, and luxury villas from around the world — all thoughtfully selected by the founder and Managing Director Lulu Townsend. Personally selected for their style, charm, and personal service (Lulu is not interested in star ratings), you are guaranteed to be treated as an individual and not just a room number. This is exactly the kind of brand that I want to represent.
For Christmas, I surprised my husband with a trip to NYC for Valentine’s Day weekend, thus the first Chic Retreats property that I will be staying in is the glamorous Soho House NYC. This boutique hotel and private members club is located in the Meatpacking District and is built over 45,000 square feet of an old warehouse building. It offers 30 spacious bedrooms; each bespoke-designed with large beds and walk-in rainforest showers. We are counting the seconds until we can check in.



Wow, Andi, congrats. I had a quick look and checked out what was available in my beloved Madrid. Don’t think I can afford anything like that yet, but when I am making my own money, oh boy!
And I think it’s fair for some people to put zero emphasis on their accommodation… this comes down to extreme budget travellers for the most part, I would bet. I think I fit into that category at one stage of my life, but I am now evolving from there to someone who needs a cozy place to rest my feet at the end of a long day sightseeing, where I can shower without sharing a bathroom with 10 other people and all their gross hair clogging up the shower drain. Yeah, we’ve all been there.
Thanks a million! Yes, I totally understand what you’re saying. When I first started traveling, I stayed in some questionable places as well to save money, but actually in fact a lot of boutique hotels are rather inexpensive compared to the major hotel brands.
Wow, good for you, Andi! Looking forward to learning more about these places through your work with them.
Thanks a million darling!
Enhorabuena! Maybe your NYE resolution can come true in all of those lovely digs! Enjoy – I’m starting to become a hotel nerd, too!
Hahahaha I adore you for saying that and in fact we’re hoping it comes true in NYC wink wink! Hotel nerds rock!!!
Congratulations, Andi! That place looks like a dream. I love boutique hotels as well. People thought I was nuts when I opted for one off the strip in Vegas once but to me, they make a stay so much more enjoyable. The beds are usually outrageously comfortable, not to mention the overall ambiance. I always love looking at them for decor ideas in my own home!
Agree 110%! LOVE that you did that in Vegas!!! We are SO alike!
This sounds like the perfect brand for you to work with! I can’t wait to drool over all the beautiful places you stay this year.
So perfect right??? Maybe you can join me at one of these beautiful places? 😉
Ohhhhhh how gorg! When will you be there? I’ll be there around heart day too!
Are you going for Fashion Week? We will be there Feb 13-16. Would LOVE to see you if we’re there at the same time. I think we’re going to try to throw a big party on the 15th.
Congratulations, Andi! Looking forward to your photos and hope to meet you in 2014!
Thank you so much!!! I hope the same as well!
Congratulations, Andi! Boutique hotels are my favorite type of accommodations. I see that Birkenhead House in Hermanus, South Africa, is included in the Chic Retreats collection. Alan and I stayed there after a safari. It was the perfect place to relax after all of those early morning and late afternoon game drives. Birkenhead’s personal service is outstanding.
Ooooh that place looks amazing! I’m dying to go on another safari. SA is such a beautiful country!!!
Dar Fakir & Dar Liouba, Bom Bom Island, and Castle Hotel Otocec. 🙂 Do you have any memberships for fans?
Those look AMAZING!!!! I will see about memberships for fans!
Congratulations, Andi! Does this mean your husband will be surprised more often this coming year? 🙂
Hahaha I hope so! 😉
Awesome – huge congrats, babe!! They made a great choice
Thank you soooo much!!! You’re such a sweetheart!
That is great news! Congratulations!!!
Thank yoooooou! 🙂
OMG, Andi, this is wonderful news! Congrats!!!
Gracias amiga!
Andi, its great to have you on board. Looking forward to working with you.
So, where in the world would Andi love to cover after NYC?
Thanks a million for this AMAZING opportunity!!!!
This is where I want to go next: http://www.chicretreats.com/boutique-hotels-nevis/montpelier-plantation
Fine – its on the list:)
Awesome! 🙂
Thank you from the bottom of my heart for this incredible opportunity!
This is where I want to go next: http://www.chicretreats.com/boutique-hotels-nevis/montpelier-plantation
Awwww, how exciting my friend!!! Congrats to you:-) I am looking forward to reading about your many adventures in 2014!!! Sending Hugs, Terra
Thank you sooo much! Cheers to 2014!!! Love you!
congratulations!
Thank you! 🙂
This looks incredible! You twisted my arm, I will visit the web site 🙂
Wahhhhoooo yay!
Ah I have ALWAYS wanted to stay at Soho House! As a design-obsessed traveler I can’t wait to follow this partnership!
I promise to post lots and lots of pics just for YOU! XO
I’ve lived in NYC for almost 20 years and one of my dream is to stay for a night or two in the SoHo House hotel… like ‘hey, let’s have a “sleepover” in SoHo real quick for the weekend and get sitters for our dogs’ haha! Have fun Andi and congrats on being the new ambassador!
Oh wow, now I’m even more excited if a New Yorker wants to stay there haha! Thanks a million!!!
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Congrats!
Thanks!
Congrats!
Thanks Edgar!