Instagram Marketing Tips: How to Well Optimize Your Instagram Profile?

March 6, 2018

Ever since Facebook acquired the Instagram platform, marketers have witnessed the visual media sharing platform develop into a complete advertising arena. Nowadays, a promotional campaign on Instagram can be a game changer for businesses regardless of their size. The best part about Instagram is that you can post your brand-related content in a much innovative manner, which is always not possible on other social media platforms.

Instagram marketing is undoubtedly a great way to optimize the user engagement with your brand, as well as, creating your brand awareness among the 800 million users who are a part of the respective platform. Here are some guidelines that will help you in understanding how to optimize your Instagram profile for a great social media marketing program:

Your Profile Bio Must Offer Information about Your Brand

Whether you know it or not, but your Instagram profile bio is actually your introduction that informs your followers and other users on Instagram about the things you do. Therefore, you will want to make sure that anyone who tries to identify your brand on Instagram must get it right with the first attempt only. To ensure this possibility, make certain that your Instagram bio matches with your brand brief. Stick to your brand tone and convey the similar voice to your target audience.

Resist the Urge of Using Hashtags in Bio

There is a particular difference between the hashtags of Twitter and those of Instagram. Both of them are employed for the same reason – to make the content more discoverable. However, your Instagram bio is not a mere tweet that requires hashtags. Moreover, they are not clickable in the Instagram profile section, making it a poor optimization of the profile. Sure, you can buy Instagram views with the help of a firm that can assist you with better reach, but try not to add hashtags by yourself in the bio segment.

Develop a Promotional Hashtag

Think of this as your website’s landing pages where you want to direct your audience to a specific call-to-action. Just like your landing page, having a well-defined call-to-action is crucial on this robust user-oriented social media platform. Build one unique hashtag and ask your followers to use it while tagging pictures. Creating different hashtags for different posts will only end up confusing your follower base so stick to one that seems appealing.

Post Discoverable Content

As mentioned earlier, instead of asking your followers to tag pictures using your Instagram handle, it would be better to do so with a one-of-a-kind promotional hashtag. Now the success of this Instagram marketing strategy entirely depends on the quality of content you share along with the way you post it. You can add one or two product specifying hashtag, but make sure that the promotional hashtag holds more importance. Also, ensure that your content is of high-quality which people will find compelling to share, increasing its chances of better reach.


Social media marketers all over the world are trying to connect the gap between their online marketing campaign and return on investment (ROI). The gap can be reduced when you follow these guidelines and promote your brand well with these effective Instagram marketing strategies.

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Andi Perullo de Ledesma

I am Andi Perullo de Ledesma, a Chinese Medicine Doctor and Travel Photojournalist in Charlotte, NC. I am also wife to Lucas and mother to Joaquín. Follow us as we explore life and the world one beautiful adventure at a time.

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