Instagram is an extremely powerful tool that, if used correctly, can thrust your business into the spotlight and lead to a noticeable increase in attention for your company, its products and its services. This social media app is currently the point of reference for millions of people who access it several times a day as they look for general news, updates on their favored topics, and information about the lives of the public figures they are most interested in. With an estimated 800 million active users, and that number continues to grow at a rapid pace, it is the social media app for people to use and businesses are increasingly becoming aware of its capacity to be used for online marketing and interaction with established customers and potential ones.
The benefits of Instagram, apart from the enormous potential client base, include the possibility to engage in genuine interaction on a one-to-one level with the millions of Instagram users. This interaction is priceless as it involves real communication with people who are interested in the content of your Instagram account or the products and services that your business offers. People appreciate being able to interact on this level with businesses and companies as the more traditional approaches to customer service, such as emails and helplines, can leave customers frustrated with the time it takes or disappointed with automated responses. Being able to post comments on businesses’ accounts for the world to see draws more attention to the matter and, with the interaction being there for all to see, it can serve to help companies improve their customer service in a very public way. It is a different approach to dealing with customers and one that all businesses and companies should be aware of and open to as it is certainly an important way to interact with customers at the moment and, as the influence of Instagram continues to increase, the importance of mastering its use does so as well.
The most common ways to interact with Instagram users are through likes and comments. Likes are an instant way of getting positive feedback from your followers. If you add content to your profile and someone who sees it wants to show their interest or appreciation, they will give it a like. It is a simple, rapid, and effective way to give positive feedback to fellow Instagram users. The importance of Instagram likes cannot be understated and it is something you will probably have heard before. Tailoring your content so that it can get likes is one important way to raise your Instagram profile. However, this article wishes to stress the importance of another form of Instagram interaction: comments.
Using comments to engage with users
Comments are another important way of interacting with your followers for many reasons. As with likes, you can see the comments that are left on your content and you will be informed of this by Instagram. Comments can be varied. Some may express their approval for the content you have added while others may be more interactive, such as asking for more information regarding the content. This is the perfect opportunity for any business using Instagram to hone their interacting skills as it involves genuine interaction with people interested in the product or service featured in the content. It is an opportunity to make a good impression as other Instagram users will undoubtedly be looking at how your business treats its followers and how open to dialogue and how willing to engage in it you are. It is also an indicator as to how helpful a business is and how far they are ready to go to assist their followers or customers in their queries. It cannot be underestimated how useful this is for businesses looking to attract new followers who can then be turned into new customers. As in the physical world, businesses can thrive or flounder on the reputation of their customer service.
What to do with Instagram comments
The important thing about comments is to respond to them. People are taking their time to reach out to you and it’s important for you, as a business, to respond and make a good impression. You want Instagram users to feel that they can get in touch with you and that they will be listened to if they do so. As such, you need to take the time yourself to respond to those who make the effort to get in touch while also making the comments genuine and related to the person in question. Don’t copy and paste automated responses, this leaves a bad impression and people won’t be encouraged to post comments if they think they are going to get an automated response.
Instagram comments give you and your business the chance to demonstrate how well you interact with your followers and customers so it is important to get them and deal with them in a way that leaves the user satisfied. When you are starting out, you might not get many comments so one way to solve this is to buy them. Iigers.com is one site that lets you buy relevant Instagram comments. These comments come from real Instagram users and can be used to show off your business’ customer service skills. Once Instagram users see how you interact with other real users, they will be encouraged to post comments of their own and your reputation for dealing with followers will improve. Interaction with comments is an important way for you and your business to increase your profile and develop your relationship with your followers.