Instagram Influencer Marketing:
Instagram is the only platform who is doing a lot with Instagram influencers. Now the question arises in your mind that what do we mean by Instagram influencers and what do they do for different people to be successful on Instagram. Instagram influencers are the users on Instagram who have a higher number of followers, higher engagement rates and greater number of audience and what they do is that people contact them for a higher number of followers and a high number of audiences. In fact, they influence their followers to make different buying and lifestyle decisions. They influence people to follow the particular brand on the basis of trust develop between influencers and their followers.
How to Properly Disclose Your Instagram Influencer Marketing Sponsored Posts:
When you are doing partnerships with influencers, it is very necessary to stay safe while doing businesses. For this reason, the Federal Trade Commission is established for safe partnership with Instagram influencers. The businessmen disclose their partnership with Instagram influencers who are being pegged by the FTC. Your Instagram influencers should be FTC complaint and as a business owner, it is essential for you to do a safe partnership. For a healthy relationship with the potential influencers, you should gift them free products, pay the influencers which are their right or have a friendly behavior with the influencer.
7 Reasons Why Your Business Needs an Instagram Influencer Marketing Strategy:
The engagement rates on Instagram is relatively higher as compared to all other social media networks. The engagement rate on Instagram is 3.21% and all other social media networks have 1.5% engagement rates. All this is because of the Instagram influencers which give a new way to start the business with larger exposure to a large number of people. Your product is now exposed to a large number of audiences through Instagram influencers who recommends a product or a service on their channels. Now we will discuss how to find the potential Instagram Influencers to do the successful business on Instagram.
1- Set Clear Goals:
First of all, you should set your goals that what you want to do on Instagram with the help of Instagram influencers. Whether you want to promote a product launch, you want to drive more traffic or you want to increase your sales. Look at your competitors, what they are doing, how they are measuring their campaigns? Then you can easily set goals on what kind of matrices you should consider.
2- Identify the Right Influencer:
To do successful marketing on Instagram, it is very important to select the right people for your campaign. It also depends upon the high level of researches to find the right influencers. The range of an influencer also depends on your work. Take into account how many are the influencer, the number does not matter. Also, make a list of influencers depending upon the preferred communication model. The type of influencers also depends upon the range of influencers. The number of shared, the number of subscriptions and the number of comments also select the influencer type. Sometimes, the quantity also matters depending upon the quality comments. Marketing influencer dominates the marketing message because they have gained renowned healthy popularity among the specific type of community. The Influencer may be stubborn quiet depending on the serious community and he or she may be funny depending upon the fun-loving community.
3- Understand the Cost:
As we know that influencers charge the marketers for their work and the cost of the influencers depend upon the nature of work the marketers do. Also, it depends on the number of followers the influencers have. For example, if an influencer has 2000 followers, then he will charge 124$ per Instagram post, if an influencer has 75,000 to 100,000 followers then he will charge 258$ per Instagram post and if an influencer has 1 million followers, the price may increase over 1400 dollar per post.
4- Using the Right Tools to Find the Influencers:
If you want to find the list of potential influencers, then there are a lot of tools available on Instagram to increase your business regarding your brand. Search for influencers by putting keywords or category in the search bar using these tools. Influence.co, BuzzSumo, BuzzWeb and Ninja Outreach are the best tools on Instagram to find the top influencers for your business. Try Instagram auto liker tool to gain more organic reach on Instagram.
5- Search for Branded Hashtags:
Start searching for influencers who are already following you and also creating videos or posts relating to your product. You can search for branded hashtags and then find the particular material created about your products.
6- Search for Relevant Hashtags:
If you are seeing that your previous technique is not working, I mean that branded hashtags are not giving you the fruitful results then start searching for relevant hashtags. In that case, find the influencer’s account that has a brand that relates to you. For example, if you have a cosmetic brand and want to promote your brand with the help of influencer then search for influencers who also have a cosmetic brand and has about more than 2000 followers. He or she will promote your cosmetic using his/her hashtags relating to your product.
Final Thoughts:
Instagram is growing very fast with higher engagement rates because of Instagram influencers. Instagram influencers are even helping a lot to a large number of businessmen to promote their business. This is the reason that lots of people are now starting the businesses on Instagram because they make sure of the success rates because of Instagram influencers.
