Many years ago, with the commercialization of the internet, retailers paved the way to a revolution when starting to sell their products online. This convenience threatened to eradicate conventional retail stores.
Thankfully, that did not happen. In-store shopping has its charms which a computer cannot replace. Some like to hold the product in their hands before making a purchase, while others still don’t trust the internet. Today we have the best of both worlds: online shopping and in-store shopping.
Everyone who has spent more than an hour in stores will tell you: “Shopping is an art.” Or a skill at least. And online shopping requires a unique approach if you want to make the most of it.
Convenience is online shopping’s greatest weapon. You have the catalogue of almost every shop in the world at the palm of your hand. Sometimes two stores offer the same product. And sometimes the same thing is cheaper next door.
Retailers will seldom tell you that a competitor sells the same shirt for a lower price. And it might be you’re holding the last piece, thus won’t risk looking for the same thing around the mall. But when online shopping, you have the whole mall (and more) in front of your eyes. A simple search for the product will reveal if there is someone offering a better price.
A Vast Variety of Products
When buying behind a black screen, you can see what’s beyond the shelves. Physical space limits the number of things you can find in a store. How many times did you stumble upon the perfect pair of shoes for that new evening dress of yours, but left the store disappointed because your size is sold out?
Online retailers are not limited to the sizes of the store. If the shop at the mall does not have the shoes you targeted in your favourite colour, you can look it up online. If they were made, they are available somewhere.
In-store shopping cannot compare with the range of products online stores have. You can find specific items and services you wouldn’t remember to look for in a mall.
Let’s say your group of friends organize a celebration, like a graduation or a bachelor party, and you want to party at a casino. Casino bus charters are two clicks away on a computer, but finding that specific service in a store can be tricky and time-consuming.
Read the Reviews
Sometimes we buy the most adorable pair of jeans, only to find it ripped after the second wearing. Your friend tells you how she bought the same jeans and was disappointed with the low quality. If she only warned you sooner. With online shopping, they do.
Sometimes manufacturers tend to leave out a flaw or two when introducing the new product. No wonder when they aim to sell. Customers, on the other hand, want what they pay for. Shoppers are not shy of voicing their opinion if they felt cheated or if the product underperformed.
Take your time to read through customer reviews before making the purchase. If the fault lies in the series, and not a single example, you’ll see enough complaints and build your judgment based on it.
Log In, Shop Responsibly
Despite our fears, online shopping did not replace old-school visits to stores. The two methods coexist, but each requires a different etiquette. Online shopping is more convenient and saves you time. It allows you to compare prices of the same product, like a proper bargain hunter.
Online shoppers don’t have to worry about the availability of items as in-store shoppers do. Additionally, they have more products to choose from. If in doubt to buy or not, you can always check customer reviews before making the final verdict.