Running wear does not have to be bland. If you look at most shirts and shorts that track and field athletes wear, you will notice that most feature unique designs and colors. Personalized running shirts also come with many advantages. Besides looking fresh and stylish on the running track, you can also use them to promote your brand.
Branded running gear can be perfect for local charity marathons or walks. As a business owner, you can design branded wear for the participants as part of your CSR. However, the biggest challenge awaiting you is developing a unique design from scratch.
Here is a roadmap to transform regular running shirts into head-turning branded masterpieces.
Find The Perfect Fabric
Athletic performance relies heavily on the fabric used to make sporting wear. Do your research and find the best fabric for making personalized running shirts. Suitable materials should have moisture-wicking properties and breathability. This will prevent the shirts and shorts from trapping sweat.
Polyester blends or pure polyester make the best sunning shirts. It is lightweight and has the best moisture-wicking properties. The shirts will not get drenched in sweat after long hours running or working out in hot weather.
Choosing A Manufacturing Partner
You can do this early, during the design phase, or pop over to this website after everything is ready. The quality of the stitching or printing can make or break your personalized shirt. Look for a company with a proven track record of making high-quality running shirts or sporting wear.
Ask for a quote and compare it with others before committing to their services. This will help you get clear pricing information, including any potential setup fees or hidden costs. Ensure that you have a written agreement on the deliverables and timelines to avoid misunderstandings in the future.
Developing Design Ideas
This is one of the most challenging steps when designing personalized running shirts. Always keep the design simple for the best results. Sometimes, adding your brand colors, logo, and the athlete’s number is enough.
You can also draw inspiration from existing designs on the market. However, if you need help, do not hesitate to hire a professional fashion designer. They will help you implement best practices in your design for a more professional and sportier look.
Avoid getting too extra with the fonts and colors. Some fonts can easily go under the radar, limiting your brand’s visibility. Remember, anyone wearing your branded running wear is like a walking billboard for your business.
Additional Design Features
Personalized running shirts with a logo and brand colors are good to go. However, you can make the shirts more appealing by adding reflective elements to your design. This will make the shirts more appealing to those who go for early morning or late evening runs where visibility can be low.
Next, review available printing options. This will depend on the fabric and design of the shirt. Choose a printing technique that allows for vibrant, full-coverage designs that won’t crack or fade over time. This will leave a lasting impression on your target audience.
