There are some brands that simply lend themselves to the A-list lifestyle. Hermès is undoubtedly one of them, with its prestigious collections and the combination of high prices and limited supply that means every bag that gets released is surrounded by a pool of captive buyers.
And while the branding itself does plenty for the popularity of its collection, with every new Hermès bag catapulting to the top of wish lists owing to its connection with such a coveted brand, we cannot overlook the importance that influential figures play in pushing these bags to the top of the market.
The Role Of Influencers In Marketing Products
This article taps into something that has been prominent in the product marketplace for decades – particularly when it comes to the worlds of fashion and accessories.
Influencers, be they celebrities and A-listers or those a little closer to home who have made it their business to showcase and review products and trends, play a huge role in which fashions, styles, and accessories are noticed and picked up by consumers.
Celebrities in particular carry huge weight in this particular industry, with countless buyers looking to their favourite A-lister to see what they are wearing – and copying their looks and styles. This is nothing new, with most fashion lovers recognising the role that celebrities play in positioning specific products at the forefront of the market.
But did you know that, when it comes to the Hermès Kelly bag, the role of influencers and A-listers is actually integral to the bag’s existence today?
The Celebrity History Of The Kelly Bag
Believe it or not, the Kelly bag was the first of the Hermès triad of bags to be released, all the way back in the 1930s. However, it was not until around two decades later that the bag benefitted from the power of celebrity endorsement – from none other than Grace Kelly.
Her film, To Catch a Thief, featured her character owning and carrying around a Kelly bag – then known as the Sac à Dépêches. The actress loved the bag so much that she took it away from set with her, famously using the bag to conceal her growing pregnancy during promotions for the film. And so demand for the bag, and its position within the Hermès range, skyrocketed virtually overnight, with the bag becoming known as the Kelly.
It took around two decades for Hermès to officially change the name of the bag to the Kelly, however ever since it has kept its position as a mainstay in the media, among everyday buyers and investors, and of course among the rich and famous.
So, who wears a Kelly bag today and which celebrities and A-listers have joined Grace Kelly in recognising the versatility, elegance, and effortless style of this design?
21st Century Style Icons And Their Kelly Bags
The beauty of the Kelly bag lies in its timeless aesthetic, its classic but functional shape, and the plethora of colours which span both neutral and bold tones and shades.
The reason why the Kelly bag is still a classic today, despite seeing very few changes in the 9+ decades since its first release, is its effortless chic and the quiet, subtle luxury that flows from every stitch and every inch of its material.
And it has this that has attracted high status fans like Victoria Beckham and the Olsen twins, all of whom have been regularly pictured over the years with a Kelly bag on their arm. Sofia Richie is known to own several Kelly bags in different colours, while Jennifer Lopez and the Kardashians are all known fans of the Kelly among other Hermès models and collections.
A search online for celebrity fans of the Kelly bag unlocks a whole new corner of the market, dedicated to limited edition bags and unique models. These are the bags that money cannot buy, that are one-off exclusives and that catapult the brand and its collections to new heights.
Whether you are looking for an exclusive limited edition Kelly bag or want to mimic your favorite celebrity with a timeless Kelly that will last the test of time and changing trends, the best place to start your search is with your local boutique reseller. Browse the bags they have available, access authentication advice and checks, and enjoy the access to some of the finest and most ornate luxury bags on the market.
