Instagram is a great social media channel that will help you drive lots of traffic to your website. Followers who love your content on this platform can easily check out your website to get more information about your product or services. Here are five ways that businesses can use Instagram to drive traffic to your business website.
Add appealing images
If you want to connect with more users on Instagram, you should use top quality images. You should ensure that your images do not just appear as stand-alone items because you want them to be associated with your brand or business. Use tools and filters to enhance the appearance of your images so that they can perfectly blend with Instagram. Use a wide range of images to showcase your brand or business, from tips, advice, discounts and promotions to celebrations and behind-the-scenes pictures.
Make good use of the link in your Bio
You should use this website link to drive your Instagram followers to your fashion website. This way, anyone who is interested in getting more information about your products or services can get to your website. This link should lead to an ideal location such as a blog page, product page, home page, or a landing/lead page. You can use calls-to-action in your Instagram post captions to invite people to click on this link and direct them to wherever you want them to go onyour website.
People love following unique content that offers exclusive information that is not found anywhere else. Therefore, you should ensure that the offers and images that you showcase on your Instagram account are not similar to the information you have on other social media channels. You need to give your prospects a reason to follow you on social media and your website. You can also use Gramista to get more organic followers and likes for your Instagram account.
Make use of hashtags
You can easily generate more engagement and generate exposure by using hashtags on your Instagram posts. Make sure that you find hashtags that are relevant to your industry and business. Search the internet for trending hashtags and stick to using 5 to 10 hashtags for every Instagram post. Make sure that you have a mix of both popular and less popular hashtags on your posts.
Apart from images, videos are also becoming common advertising tools on Instagram. New and current followers will be interested in seeing how-to videos, greetings, celebrations, or video answers to frequently asked questions. These videos will assist you in connecting with your audience and wooing them to your website for additional information or details. Most people who are interested in your products or services will definitely visit your website.
If you want to build your Instagram audience and have many brand advocates who will drive traffic to your website, then Instagram is the place to be. However, you must be active and engaging with your audience. You should follow, comment and like posts from other people. Furthermore, you should also share content regularly to portray a commitment to your audience. You should be engaging and respond effectively to comments on your posts.