Instagram is no longer only common among companies that use flashy products such as clothing or those with photo-driven initiatives. Regardless of the industry your business is in, you can make Instagram work for you. All that is needed is a little creativity. Even so, it is important to note that not everyone who sets out to use the social media platform for the purposes of marketing ends up succeeding. If you really want to hit your goals, below are some of the best practices you should consider using on Instagram and other social networks.
Grow your number of followers
This is a no-brainer. The more followers you have, the more people will view your post and the more shares you will get. Your first objective should be growing your followers. The rule of thumb is to grow the following naturally. Don’t buy followers. You need real followers; people who are sincerely interested in what you have to offer. The best thing about having more followers is that it will further impact SEO. For example, a business with 100 followers on Instagram will not get the same ranking bonus as a company with millions of followers.
It is important to note that Google can detect the quality of your followers. Using proxy followers will not do much to improve your rankings. You have to build your Instagram followers organically. Yes the process is slow but it is quite rewarding. You only need to be consistent. You need to present your brand in a unique way and using the same voice. Your posts should also be interesting and/or useful. General discussion items do pretty well. While growing your following, you also need to engage with your customers directly. This is the key to a size-able and interactive following.
Encourage inbound links
Encouraging external inbound links will come in handy when building your authority in the eyes of Google. For this to happen, you need to only post high-quality and authoritative content on Instagram. This is how you attract links on social media. When doing this, your Instagram page will serve basically as a broadcast channel. Your high-quality and original content will serve as bait. You must make use of hashtags in order to gain more visibility. High-quality content will boost your Instagram reputation because you will be seen as an authority. In the long run, the high-quality content will maximize the potential for external link sources.
Keep an eye on your posts
When it comes to online marketing, you have to keep an eye on your strategy if you ever want to improve. In this case, you will need to use the Instagram features. There are features that will enable you to view your metrics on how your posts are performing. Some of the data you will get regarding the performance of your pots include engagement and shares, impressions, insights, reach and so on.
These three points will help you improve your performance in Instagram marketing. You also need to keep an eye on the trends. New and better ways of doing things keep on cropping up. Keep an eye on them.