How to Deal with Both Positive and Negative Skincare Product Reviews

February 14, 2018

Let’s be honest; good reviews are good for business and so are a few bad ones. However, too manynegative reviews will kill your business. So as an online skincare product retailer, you should always be on toes. Be aware of incoming reviews and handle them as they come.

If truth be told, the way you deal with positive and/or negative reviews says a lot about you and your products. Moreover, it is your handling of such reviews that will make or break the trust and loyalty between you and your customers. Now, if you are new in the market and the reviews you are getting are too overwhelming for you, we are here to help.

This post gives some quick advice to skincare product retailers on how to deal with the reviews that customers leave behind. According to one report, whether you are getting positive reviews, negative reviews or both, there are some things that you must do.

  • Review your customers’ reviews – There are so many skincare and beauty products out there as so are their reviews. So, if you are in the skincare and beauty business, you are probably getting reviews on your own products. So, take time to review the reviews because they are all you need to either keep moving or make changes where need be.


  • Respond to reviews that call for response – Product reviews can come in form of compliments, complaints or inquiries. As a skincare and beauty product retailer, it is important for you to respond to reviews that demand your attention. You can respond by expounding the product information, thanking the customers for leaving a review and promising to do better in areas that you are lacking.


  • Resolve pressing issues more privately – Some customers want to address their situations privately. Make it known to your customers that they can contact you on a more private platform like email. By so doing, you will be increasing the customer’s confidence and trust in you.


  • Don’t dwell on the negatives too much – Let’s be honest; people will have different opinions on everything. No matter how good your skincare products are, some people will take the chance to complain and write some mean stuff. Nonetheless, moderate your reviews to more positives and a few negatives. This will show shoppers that you are keeping it real with them.

To sum up, all businesses face competition and yours is no exception. Nonetheless, you can win the hearts of millions of customers by selling clinically tested and proven skincare products.  This will be an assurance that every product that comes from you is valuable and of good quality.

You should also consider price cutting on your product as this will draw more customers. This something that not so many competitors will not be willing to do so why not be an exception; Lower your prices a little and you will be surprised by the number of customers that will come to you.

Lastly, product packaging and delivery will trigger a response from your customers. So, do it right.


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Andi Perullo de Ledesma

I am Andi Perullo de Ledesma, a Chinese Medicine Doctor and Travel Photojournalist in Charlotte, NC. I am also wife to Lucas and mother to Joaquín. Follow us as we explore life and the world one beautiful adventure at a time.

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