Social Media Marketing: Know The Best Platforms For Business Promotion

May 4, 2018

When it comes to online marketing, using social media for brand promotion seems to be a brilliant and cost-effective affair in contrast to the traditional methods of advertising. From the marketplace and sponsored ads on Facebook to the appealing visual nature of Instagram, social media has turned out to be an amazing utility for modern digital marketers. As more and more consumers are making a use of these social media platforms in search of information and other needs, marketers must drive their best efforts in optimizing their social media marketing campaign.

What are the best social media channels that can help you with high user engagement and get a huge traffic to your site? Keep on reading this list to find out:


Known to be the largest social media networking site with the most diverse audience base, Facebook currently boasts of nearly 1.5 billion daily active users. If you are an online marketer, you must know how great the platform is for marketing your business in terms of user engagement. Thanks to the huge audience base from different backgrounds, Facebook offers a wide range of opportunities when it comes to marketing your business. With the help of Facebook ads, you can now promote your brand in front of a large audience and increase your chances of presenting your business before willing consumers who are more likely to avail your services or make a purchase of your offerings.


Perhaps the biggest platform in terms of user engagement and brand promotion, Instagram is the perfect social media channel for businesses that are constantly looking for marketing opportunities in a creative way. With more than 800 million users, Instagram is definitely the ideal channel for showcasing your brand offerings and telling the story and objectives of your business and you can buy Instagram likes if needed. Being a mobile exclusive and visual sharing platform, Instagram offers features like Instagram stories through which brands can share their behind the scenes images and live videos, giving more of a personal touch to their marketing campaign. For better performance on Instagram, you can opt for the services of online sources like


Twitter is undoubtedly another great social media marketing platform that offers marketers with an insight into the trending topics in their industry and allows them to create their own trends and news for increasing their exposure. The hashtag exclusive platform is a great source for sharing your brand updates and website content, as well as, engaging users in the ongoing conversation. On top of that, if you are looking for a platform to promote your digital ads and generate leads, Twitter seems to be the ideal choice. With an eclectic range of ad formats, you can easily get your Twitter account visible in the news feed of your target audience.


As video content is gaining popularity, marketers are turning their eyes on YouTube’s incredible feature of unlimited video hosting. With the rise of smartphone users, this video exclusive social media channel is quite an affordable way of promoting your brand and drives more user engagement. Also, you can easily integrate your YouTube account with your website and improve your reach.


Social media marketing is now on the top priority list and marketers are continuously trying their best to optimize their promotional campaign. For better user engagement and conversions, keep the aforementioned channels in mind and use them properly for marketing your business.


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Andi Perullo de Ledesma

I am Andi Perullo de Ledesma, a Chinese Medicine Doctor and Travel Photojournalist in Charlotte, NC. I am also wife to Lucas and mother to Joaquín. Follow us as we explore life and the world one beautiful adventure at a time.

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