How Design Affects Your E-Commerce Sales

July 8, 2019

Users critique a website mostly upon its functionality. This is also the case with E-Commerce websites as customers make purchases, update shopping carts and search for additional products.

Users critique a website mostly upon its functionality. This is also the case with E-Commerce websites as customers make purchases, update shopping carts and search for additional products. As the design is created, it is ideal to provide special instructions such as features or functionality improvements that you want included. This will help the designer to implement everything into the design as it is being built rather than having to complete maintenance updates later. Testing the site prior to publishing is also suggested to help point out bugs or flaws that can be corrected before the site goes live.

Ease of Use and Navigation

The ease of use and ease of navigation are quintessential musts when it comes to an E-Commerce website. When a shopping cart processes slowly, it is an annoyance to buyers. This often causes them to abandon the purchase and move onto a different retailer that carries the same or similar products. Items should be properly categorized in the navigation menu so that users are able to search through specific products easily. The fewer clicks and buttons that an Internet user has to combat with to make a purchase, the calmer they remain. This also helps to maintain a positive reputation in the online community which can boost sales. You can click here for even more ideas on this Active My Home.

Loading Times

There should really be no loading times, even for those with a slower connection, to use your E-Commerce website. Ideally, properly coded and formatted E-Commerce websites will transition smoothly and without a waiting period from page to page and category to category. What can cause a drop in sales are a slow loading cart, slow loading product pages and having to refresh to change a quantity or remove an item. A clear design flaw is in place when users have these difficulties.

Is the Shopping Cart Mobile User Friendly?

Mobile usage of E-Commerce and other websites is a growing trend. When designing the website, it is ideal to ensure that mobile-friendly versions, with all of the same features to place an order are included. Tablets, smartphones and other mobile devices use Wi-Fi connections, which can be unstable from time-to-time. Having the ability to access an E-Commerce website to place an order while on the go is essential in today’s busy lifestyle. This is often an option with limited graphics for smoother transitions and less load times but still features all of the products. A brief product description should be visible without having to go to a different page as well The Business Daily.

Functionality is everything when you have an E-Commerce website. As stated above, users base their opinions of your business on how well the site functions while making a purchase. A website that is designed with too many graphics, outside advertisements and banners is unattractive. It is seen as gaudy. Advertisements should be kept to a minimum to help increase traffic and sales. Reduced graphics also help the site run smoother and load faster. All of these factors reflect on how successful the website will be and how many sales are produced.

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