Each year, some new app reinvents the way youngsters use social networking platforms. In 2020, TikTok became prominent as a cool video sharing app. The kids love it and so do young adults and or youngsters of today. You may see weird, funny, silly content on TikTok, but cannot ignore the platform when it comes to its craze and popularity. TikTok is a social app that has a mix of music, micro-videos, and lip-sync content.
According to an article published on MSN, you can share your talent and skills with the world at large, make your content viral, and build a rapport with your friends and loved ones on TikTok. It means TikTok is popular for valid reasons. In fact, TikTok is so popular among the younger generation that websites like TikTokStorm are designed to increase engagement on TikTok channels in order to improve social media marketing. Here is how:
- Short-form videos for amusement
When you first start using TikTok, you will see loads of amateur videos. Most of the contents are teens lip-syncing to songs or posts about something on a day, their school life, some funny prank they tried, their first crush, and things like that. If you are a teen, such content will pique your interest, but not for adults over 20 years of age. Then, if you are a teen and within the right age demographic, TikTok can help you garner millions of followers and views through your viral content.
Though TikTok videos are short, if you can post something funny, interesting, you can become instantly famous on this social media tool, and buy TikTok followers. You can share entertaining videos of 15 seconds duration or a maximum of 60 seconds if you meet certain conditions.
- Cater to a variety of audiences
Did you know that people downloaded TikTok more than one billion times? It means that the platform is expanding and captivating the interest of celebrities as well as brands. Renowned Hollywood actor Will Smith is now on TikTok and in a couple of weeks, the hot actor managed to amass more than five million followers. There are other influencers like Gary Vaynerchuck, who is a Belarusian-American entrepreneur, speaker, author, as well as, web personality. He too started using TikTok and sharing repurposed content related to the target audiences. All this shows that TikTok is a platform catering to a wide range of audiences.
- Liberty to post any form of content
The greatest benefit of TikTok is that you can share any type of content. It could be anything like hobbies, humor, fun, travel, photography, fitness, dance, music, and more. Each category is acceptable on this platform and pique audience interest, no doubt. All you need to do is create some interesting video with a pinch of fun or humor and adapt to the short-form video clip format.
Though entertainment is the major crowd puller on this platform, it does not mean you cannot share inspirational, educational, branded, and business content on TikTok. Such content is also gaining popularity on this social media tool and going viral. When it comes to TikTok, variety is the key to going viral as well.
Now that you learned that why TikTok is so popular among teens, why not curate content to pique their interest? Soon you can garner followers and build engagement if you have a business to promote or want to highlight your skills on this platform.