The Complete Guide To Turning Client Testimonials Into SEO Wins

June 9, 2021

Client testimonials go a long way in establishing your trustworthiness as a business. Positive reviews from genuine customers can cement your credibility as a brand and bolster your leads generation and conversion metrics.

From the traditional SEO point of view, the regular addition and updating of verified customer reviews provide search engine bots with keyword-rich content to crawl and index, thus boosting your SERPs. Modern-day SEO accords all the more important to harnessing positive client testimonials to chalk your SEO success story.

Relying On A Professional SEO Service

As a business owner, if you cannot afford to hire an in-house SEO team, the best option is to rely on a professional SEO Service Provider for boosting your online presence. Any digital marketing company worth it’s salt will definitely recommend that you focus on garnering genuine and high-quality reviews from your existing customers.

Not only does it generate excellent word-of-mouth, but also convinces search engines about your authority in a particular niche or industry.

The Following Best Practices Can Help You Steer Positive Client Feedback Into SEO Wins:

  1. Start With Google My Business (GMB) Reviews

Always commence your SEO journey from where it matters the most. Positive GMB reviews can single-handedly transform your online reputation as a local business. Ask your SEO service partner to revamp your GMB listing with relevant and accurate business details and high-quality images of your establishment. But most importantly, request your existing satisfied customers to provide you with winning Google reviews. Maybe give them a discount on their next purchase for a positive review, or start a loyalty program to incentivize referrals. Aim at getting rated 4.5 stars or above to boost your prospects of being featured in the Google Map Pack for the relevant local search keywords. Read about rick and morty season 4 episode 2 torrent.

  1. Use Your Client Reviews For Keyword Research

When you have amassed a sufficient number of genuine reviews, use the frequently-used terms and statements for keyword research. Maybe you will not notice this initially, but at some point in time, you will surely notice a repetition trend of some sort in your client testimonials for a particular product or service. If you are having a tough time selecting the right keywords for a particular niche, use a suitable word-cloud generator, a spreadsheet, and a keyword research tool to better understand search behavior and buying trends. Sometimes, the colloquial language used in these reviews can really help in analyzing search trends and niche-specific keywords better. Also, long-tail search phrases that often require a great deal of brainstorming can be easily deduced by studying the recurrent terminology in high-quality customer reviews. Thus client testimonials can really help in shaping your keyword strategy

  1. Get Positive Mentions On Relevant Review Sites And Social Media Platforms

As an upcoming business or start-up, you should definitely consult a professional SEO Service company to identify the relevant review sites and social networking sites for your niche or industry. For instance, if you are a prolific employer, a reliable digital marketing company will recommend that you gain positive reviews on Glassdoor and LinkedIn. Similarly, B2B businesses can benefit from high star ratings on IndiaMart. For B2B and B2C businesses in the tech industry, having good client testimonials on TrustRadius, Capterra, and G2 is the ultimate goal. In the case of consumer-centric services provided by local businesses, reviews on Yelp are considered important, in addition to the GMB reviews of course. Remember, good reviews on industry authority sites, important local directories, and social media platforms are also an important source of back-links that are considered to be of high value as far as search engine ranking parameters are concerned.

  1. Create Keyword-Optimized Testimonial Pages

The best way to harness positive online client reviews for onsite SEO is by creating dedicated testimonial pages, well-optimized with long-tail keywords. Thereon you can create internal links to the relevant product and service pages with the required CTA (call-to-action) tabs to enhance your lead generation and bolster your Conversion Rate Optimization. In fact, within the testimonial pages, you can even add comparative tables or charts that highlight your USPs as a business, and showcase your strengths with respect to your competitors. At the end of the day, periodic search engine indexing warrants that you post unique, informative, and engaging content to provide real value to search users. Keyword-optimized pages with genuine testimonials and useful comparative information can be a great way to drive higher organic traffic to your website.


Whether the client testimonials are found on third-party review sites, social media platforms, Google, or right on the product/service pages of your website, they play an important role in enhancing your online brand visibility. As a business owner, you should emphasize that your customer support team solicits genuine, positive feedback from satisfied customers. Not only do these help in adding social proof and valuable context to your performance as a business, it also goes hand in hand with Google’s SERP parameters to showcase credible local business listings to search users.

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Andi Perullo de Ledesma

I am Andi Perullo de Ledesma, a Chinese Medicine Doctor and Travel Photojournalist in Charlotte, NC. I am also wife to Lucas and mother to Joaquín. Follow us as we explore life and the world one beautiful adventure at a time.

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