What Marketing Can Do For Digital Transformation 

March 15, 2022

Digital marketing is an effective way to transform businesses online and increase how often viewers come to the company’s website. New marketing trends can give many companies a complete makeover and the owner a fresh start in their industry.

Digital transformations could give a failing company a new chance to thrive through simple tweaks and changes. By reviewing important techniques in marketing, organization owners get sound advice about promoting their company.  

The advantages of going meta

The self-awareness of the company is essential these days, and the proper use of business names that are meta is an emerging trend that is highly beneficial. This is the reason many organizations, such as Facebook, changed their names.

When choosing a business name that is meta, the owner considers what the customers associate with the business. For example, a shoe store should add shoes in the name because selling shoes is exactly what the company does. Business owners can review recent marketing trends now to learn more about effective strategies. 

The importance of influencers

While this is not a new marketing trend by any means, influencers remain popular on social media and increase sales significantly. Today, celebrity influencers drive customers to businesses based on several factors.

The customer does not just care if the influencer uses the product themselves, but today’s consumers want to know what the celebrity stands for, their political affiliation, and their perspective of the world. When choosing an influencer, the business owner must make sure their own beliefs and opinions line up with the influencer’s. 

The need for privacy

With new updates for mobile devices and the demand to remove cookies, data mining through automation could be a thing of the past. Automated cookies that track and collect user data are a violation of privacy for many clients.

Customers do not want to feel violated by seeing items that were viewed previously appearing on the sidebar of a social media newsfeed. These trends are now becoming a challenge, and businesses must find new practices to learn about their customers. 

Focus on what is growing the business

As the business takes a more realistic approach for promoting the company, the focus must shift to what is growing the business. Research shows why sales are closed faster and how the organization is addressing its audience effectively. For many owners, social media has become the most effective tool for promoting companies and communicating with clients directly. 

Seek out new platforms that are thriving 

New platforms are emerging and giving companies better ways to make connections and network. For example, LinkedIn is not just a way to find other professionals, but more viewers are using the tool to find services, products, and jobs. By following anyone on LinkedIn, the audience learns more about what each business has to offer, and the added information about each business increases exposure. Anyone on the platform can establish a connection and get more information at any time. 

Digital marketing is evolving, and older and outdated practices are flying out the window. Many businesses need a new start or transformation that gives chances for exposure to a new side of the company. As new generations grow up, there are new markets of consumers who will look online for products and services. By using new trends for the year, businesses take advantage of improved marketing strategies that help their companies grow.  

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Andi Perullo de Ledesma

I am Andi Perullo de Ledesma, a Chinese Medicine Doctor and Travel Photojournalist in Charlotte, NC. I am also wife to Lucas and mother to Joaquín. Follow us as we explore life and the world one beautiful adventure at a time.

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