Ian Mausner- Effective Brand Management for Startups

April 25, 2022
Ian Mausner

Ian Mausner

Startups are rapidly taking over the economy, making it difficult for small businesses to compete explains Ian Mausner. With the rise of digital marketing, how can you expect to stand out in today’s fast-paced world? How do you get your name out there without spending every last dollar of your startup cash?

The solution is effective brand management. We’ll show you how with these 6 easy steps:

1. Know Your Target Market

The first step towards effective brand management knows who exactly your target market is. You want to be able to identify your ideal consumer and create an experience for them that they will not only remember but actively participate in – meaning you want this person to spread word about what a great experience they’ve had with your product or service.

2. Create a Unique Value Proposition

Once you’ve identified your target market, it’s time to create a unique value proposition (UVP). A great way of doing this is by identifying who specifically you are competing with and then setting yourself apart from them. This will be the core of your marketing strategy – what makes you different? What can you do that they can’t? Why should someone choose your brand over another?

3. Create an Interactive Experience

Now that you know who exactly your target market is and how to uniquely engage with them, let’s make it interactive! Being able to connect with both customers and non-customers alike on social media platforms like Facebook, Instagram, Twitter etc., allows people to get an inside look into what makes you unique. It’s also a great way to attract new followers to your growing brand!

4. Build an Impressive Website

Here comes the fun part – building an impressive website that represents not only your company but your ideal consumer as well explains Ian Mausner. This is where people who are interested in what you have to offer will be able to take a look at materials, e-books, photos etc… They’ll also be able to sign up for newsletters and follow along with any updates or promotions that are happening within the company. You want this page to be interactive as well – allowing users to easily navigate through your products/services without having any trouble doing so.

5. Create User Generated Content

Now that you’ve got all of the materials setup on your website, it’s time to start promoting! One of the best ways to do this? User generated content. This is a great way to collaborate with your target market and create a more genuine brand presence overall. Not only will this give people a behind-the-scenes look into what you have going on but it allows them an opportunity to communicate directly with the company as well as other consumers that are interested in what you have to offer.

6. Online Presence

If someone searching for something related to your brand or even just searching for information about whom you are – having a strong online presence is a key! Nowadays, 70% of consumers go straight to their phones or computers before them purchasing anything says Ian Mausner. So if they can’t find you online, how will they know to look for you?

If you’re still not convinced that brand management is a solid move for your startup company, consider these 5 recent statistics:

As a consequence of this shift in consumer thinking and digital marketing a whole new type of business was created – the startup. With more and more startups popping up every single day there needs to be a way to set them apart from everyone else. That’s where effective brand management comes into play. By following these 6 effective steps, any company can establish themselves as an industry leader through detailed market research, engaging consumers on social media platforms, having an interactive website and so much more!


In today’s business world, brand management is a must if you want to gain success as an entrepreneur says Ian Mausner. The market is constantly shifting and it’s important to understand who your ideal consumer really is in order to best meet their needs. The key to getting through to consumers isn’t just advertising your product – it’s about creating an experience they will remember and feel the need to share with others. By following these 6 steps you can start doing just that!

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Andi Perullo de Ledesma

I am Andi Perullo de Ledesma, a Chinese Medicine Doctor and Travel Photojournalist in Charlotte, NC. I am also wife to Lucas and mother to Joaquín. Follow us as we explore life and the world one beautiful adventure at a time.

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