Photo by RODNAE Productions on Pexels
Video podcasting has taken off in the online community over the past few years. Gone are the days of simply submitting blog posts and expecting to rank on Google. You now have to create a name for yourself, a brand of sorts, to gain recognition and attract customers. Video podcasting is one way in which you can get your brand out there and show people who you are. In this blog post, we will look at what are video podcasts and what makes a good one as well as basic tips on how to get started.
Planning before filming
Planning before filming is one of the most important things you can do to make your videos look professional.
The process of planning can help you to organize your thoughts and ensure that you have everything you need for a successful shoot.
You should begin by considering what type of video you want to make. Is it going to be an educational video, a promotional video, or something else? Once you’ve decided on this, make sure that you have all of the equipment necessary for creating your desired product.
Next, think about how many people will be involved in your shoot and what their roles will be. If you’re going to have someone else take on a part in the production (such as an actor), then now is the time to contact them and make arrangements for when they’ll be available.
If you’re doing this alone or with just one other person, then consider whether or not there will be any other individuals present during filming; if so, then make sure that they are aware of what’s going on so they don’t accidentally interfere with your efforts by walking into the frame or otherwise disrupting things while shooting takes place.
Setting up the camera and equipment
Setting up your camera and equipment can be a bit overwhelming. There are so many choices and it’s easy to get overwhelmed by all the possibilities.
But no worries! We’re here to help you get started.
First things first: you need a camera. If you’re just starting, we recommend using your phone to record your videos. Even if you’re planning on going pro next week, it’s better to start small and build up from there than to go all-in right away.
The best way to make sure that your videos look professional is by using a tripod—it’ll keep the video steady and prevent shaky footage from ruining your presentation. A tripod will also allow you to record yourself while holding something in front of the camera (like an iPad or notebook). It’s simple enough: just clamp it onto whatever surface you want, then clip on the mount for your phone or tablet (or any other piece of equipment). That way, when people watch the video later on their computers or phones, they’ll see only what’s intended rather than whatever else happened to be in front of the lens at the time!
Understand your video’s function
If you’re going to be creating content for a video you must understand the function of your video. For example, if you’re creating a video about how to make cookies, the function of your video will be to teach people how to make cookies. If you’re creating a promotional video for your company, the function of that video will be to help people understand what your company is all about and why they should buy from you.
Once you understand the function of your video, it becomes easier to get started. You can create scripts based on what information needs to be shared with viewers, and then create an outline for the visuals that will appear in those videos (what type of background music will be playing? What kind of images do we need?).
Owning your space (Looking like the expert)
It’s important to look like the expert that you are, and by owning your space, you will help your audience feel more comfortable watching.
Choose a background that is solid, neutral, and free of distractions. Think of it as being like the stage curtain in a theater. It needs to be solid enough that it won’t distract from you or your content but also interesting enough that it doesn’t feel boring or too plain.
What to wear
When you’re filming a video for your business, it’s important to dress in a way that makes you feel comfortable and confident. You don’t have to go out and buy a whole new wardrobe—you can just pull out some of your favorite outfits from the closet. Think about what you’d wear if you were going on a date with your significant other: something that makes you feel beautiful and sexy, but also comfortable enough to move around easily.
If you’re worried about looking too formal or overdressed, try wearing a pair of jeans or slacks with a nice blouse or sweater. This will make you feel like you’re dressing up without being uncomfortable. It also gives you the option of taking off the blouse if things get too hot during filming!
Keep it short
We love a good video. They’re a great way to keep people engaged and get your message across in an impactful way.
But there’s one thing that we see too often when people start making videos: they go on forever.
It’s so tempting to talk about all the things you want to say and how much information you want to share, but if you’re trying to make a good video, you need to keep it short.
Your viewers will be more likely to watch your entire video if it’s under 10 minutes long. And if they stop watching after 5 minutes, they probably aren’t going to come back and finish.
Keep in mind that most people don’t like watching long videos on their phone or tablet because it takes up too much space on their screen (and can even break the screen). So try to use a video cutter to make your videos not longer than 3 minutes if possible!
Editing your videos
Editing your videos is one of the most important parts of creating a successful video podcast. It takes time, but it’s worth it in the end.
If you’re new to editing, here are some tips to get you started:
-Import and convert your video from your camera or device into the editing software. Make sure it’s in high quality and not too big (you don’t want to spend forever downloading/uploading).
-Use tools like video stabilizers, color correction, and audio editing to make sure that the quality of your video is high enough for viewing on different devices (for example, if you have an iPhone 4S, then you may experience buffering issues if your file size is too large). This can be done in a variety of ways depending on what software you use.
-Get creative! You can add titles or subtitles at any point during the editing process as well as add sound effects or music to make things more interesting.
Watch and learn from other video podcasters
If you’re just getting started with video podcasting, it can be hard to know where to begin. The good news is that there are plenty of people out there who have already done the hard work for you—so all you have to do is watch and learn!
It’s important to note that there are some things that make videos look professional, regardless of whether or not they’re produced by professionals. And if you can master these things, it will help your audience understand that your podcast is legit and worthy of their time and attention.
Photo by Jimmy Tomás on Pexels
Takeaway
Video podcasting is a great way to show yourself as an authority in your field.
The video format is quickly growing in popularity and also expanding beyond the walls of the internet. Many businesses, both large and small, are now taking advantage of this opportunity by creating their own engaging (and often entertaining) videos for use on their website and across social media. But it’s not always easy to get started. Follow the tips we’ve outlined above and you’ll go a long way toward doing that. Your audience will appreciate it—and so will your business.
