Whether you are new to TikTok or already have a presence on the platform, you need to promote your content constantly to maintain your discoverability. The more your content will be visible, the more chances you will have to become a famous and engaging profile.
If you are struggling with the views on your TikTok content, you have reached the right place. Here we come up with potential ways to promote your content across the platform.
Learn how you can promote your content to a wider audience by using TikTok promotion tools. At the same time, discover the potential practices, that will surely help you promote your content organically across the platform. So, let’s begin promoting your content immediately to receive better outcomes.
Use the TikTok Promotion tool
TikTok promotion is an in-app advertising option, allowing users to quickly boost their content to the relevant community or targeted audience. The TikTok promotion tools can help creators and businesses get more TikTok views, video likes, followers, messages, comments, and website visits.
Before going to leverage this feature, you must know who is eligible to use this feature. Content creators or profiles with the following criteria are eligible to start promoting their content on TikTok:
- Creators must be older than 18 years of age.
- Users must agree and acknowledge the platform’s privacy policy.
- Users must have a creator or business account.
Note: Remember that Government, politician, or political party accounts are not eligible for promotion feature.
Promoting your content through this feature is quite an easy and effective way to enhance your fan following. Follow the given simple steps to start promoting your content on TikTok:
1. Go to the promotion tool
You can access the promotion tools by creator tools, Business Suit, or TikTok video content. Follow the given steps to access the promotion tools:
Access the promotion tools by creator tools
- Click the profile available at the bottom of the screen.
- Now, tap on the menu button available at the top.
- There you will find creator tools.
- Select promote to start promoting your content.
Having a business account, access the TikTok promotion tool with Business Suit:
- From your profile, select the menu button at the top of your screen
- Go to the Business Suit.
- There you will find the promote option.
Follow the given steps to access the promotion tools from TikTok video content:
- Form your video, go to the more option.
- Here the option to promote video is available.
2. Select your goal
Once you open the promotion tool, the next option is to select your goal – what type of promotion you want to get on TikTok. You will get five options to choose from:
- Increase profile views: You can get more people to watch your profile.
- Increase TikTok followers: You can improve your fan following on the platform.
- Increase video views: You can promote your content to more people, enhancing your views count.
- Increase messages: You can add a send message button to increase your new customer’s reach.
- Increase website visits: You can convert your users to your website traffic by adding a website link to your promoted content.
3. Find your audience
After choosing your goal, the next option is to find your audience to whom you want to show your content. Generally, there are two options, i.e., let TikTok determine your targeted audience or you can create your audience on your own.
By choosing to create your own audience, you can select the age, gender, location, and preferences of people you want to target.
4. Choose the budget and duration
Now, you will be asked to choose the budget and duration that how long you want to run the ads on the platform. You will find a slide that will show you the price according to the set duration.
5. Pay to start promoting your posts on TikTok
In the next and last step, you will see an overview of your ad campaign, including your selected goals, audience, budget, duration of campaign, and estimated results. If everything goes according to your plan, tap on the pay and start promotion button. Your ad will become live and soon you will start seeing the results.
The best practices to organically promote your TikTok posts for free
The above-mentioned process seems a very easy and time-saving process to promote your content on TikTok. However, you need to spend money to run the ad campaign. On the other hand, the results may disappear when you stop running the ad campaign.
For permanent results or continuous growth, there come TikTok marketing strategies, increasing your profile growth organically. Here we come with the most effective practices, suggested by a social media marketing consultant, helping you reach your goals organically within a short time without paying anything.
1. Excite your viewers with quality content
On TikTok, viewers always become excited because of quality content. Ensure that your content shows quality sound, and compelling visuals, and is shot in high quality to grab users’ attention.
2. Follow viral TikTok trends and challenges
TikTok is all about viral trends and challenges. The more you follow the trends, the more chances you will have to go viral. However, ensure that you integrate with the latest trends or challenges that are popular among your targeted demographics.
3. Add trending keywords and hashtags
To optimize your content, you should also find and add trending keywords and hashtags in the captions and content descriptions. Organically add keywords and hashtags and to make the content more compelling, you must use TikTok secret emojis as they will help you grab users’ attention.
4. Add trending sounds
Another thing that can make your content viral among your audience is using trending sounds. Do some research to know what are the trending sounds among your selected demographics and must use the sounds in your content to make it appear in the users’ feed or search results.
5. Collaborate with other creators
Collaborating with other creators is another way to get instant recognition on the platform. Try to choose creators who are quite relevant to your niche and are famous among your preferred audience.
6. Find the best time to post on TikTok
The best time to post on TikTok also matters, when it comes to talking about getting engagement from relevant communities. You must evaluate the best time according to your targeted audience and start posting at that particular time. If content gets better engagement, you can repost on TikTok that particular content again and again to grab new audiences and keep them engaged with you.
Conclusion
TikTok has become one of the biggest marketing platforms. The reason behind this popularity is the billions of monthly active users on the platform. If you are new to the platform and want to get instant recognition, go through promotion tools to get maximum results. On the other hand, you can follow the given marketing strategies to have long-term benefits.
