The relevance of Press Release Distribution Services in Today’s Time

July 23, 2020

Nowadays, I am sure most people already know all about press release distribution and services but there is still a high chance they haven’t opted for them already. In the past, to boost Search Engine Optimization, press releases were a go-to for many people. However, the question about their relevance today stands in the minds of most.

Well, to answer that, yes, press releases are still significant and will remain so in the long term. Press release distribution services are used not just to boost SEO but also to successfully market content digitally.


All you need to know about press releases

To get your word out through news media companies is known as a press release. It can take place in a blog post or a multimedia presentation. Press release platforms aim to attract a large audience to your product or business.


Singling out news media companies, and then individually sending them updates about your business can take a long time. Moreover, these companies receive so many messages daily that yours might get lost in their inbox or they might find it and don’t find it intriguing enough. Press release distribution services come to your help in this regard. They connect you to outlets where most journalists come looking for content. Distribution services are cost-effective and efficient in marketing your content to a vast potential audience in less time.


Do news updates aid in boosting SEO?

When important media outlets post about your business story on their platforms, they also post a link to your website along with it. To learn more about your product, more people will tend to click on the backlink. The more the sites that mention your link, and the more the people that click on it exist, the better it will be for your SEO. Press release distribution services are excellent for link-building.


How are press releases still advantageous?

To say that press releases have lost some part of their significance is just to some extent. The spam rate is high in this era of internet dominance. The advantages of press releases, however, overweigh that. With the mass usage of social media amongst the general population, it is easy to gain traffic by sharing your updates on those platforms. People holding an interest in that niche would want to share it with their followers. All of this helps you in achieving your end target; SEO boosting and maximum exposure of your business.


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Andi Perullo de Ledesma

I am Andi Perullo de Ledesma, a Chinese Medicine Doctor and Travel Photojournalist in Charlotte, NC. I am also wife to Lucas and mother to Joaquín. Follow us as we explore life and the world one beautiful adventure at a time.

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