Best Press Release Distribution Practices for Beginners

August 21, 2020

Press release distribution seems like an easy job but that is not the case. There are a lot of things that have to be kept in mind before starting the process of press release distribution. In order to make a press release stand out, a person must follow genuine proper guidelines for the distribution process. With proper strategies and guidelines, press release distribution can become an easy and structured task. There are a few practices for the best press release distribution. The purpose of this article is to explore different ways that can be used to improve the process of the press release.

1) Write the perfect press release

First and foremost: Always write a press release on what is genuine news. It is important to write the perfect press release for the best press release distribution. Something that is not written well, does not sell well to the readers. This is why it is of utmost importance to write the press release as an expert. Press release writing is not a daunting task. It should be written in a story telling manner. This makes a reader interested in the news of the organization. Write the press release in simple language. Avoid the use of jargons. Use simple phrases. Always know your audience. This helps in setting the tone of the press release.

Click here to know how to write a press that editors cannot reject.

2) Target the right audience

Once you have written the perfect press release, it is important to identify and target the right audience. By selecting the right audience, a person is ensuring that a large amount of traffic will be redirected to the organization’s webpage. Research every relevant industry and all organizations which can be interested in the press release. Best press release distribution happens when the correct target is set for the audience.

3) Create flawless elevator pitch

Best press release distribution happens when there is a strong and perfect elevator pitch. The real test is in writing an elevator pitch so strong that the reader cannot resist reading more about the press release. Anyone can write the perfect pitch provided that they follow the following rules:

1)  Know the product/service inside out

2)  Know your audience and target market

3)  Know your competitors and create something that out does them.

These rules seem simple. But when it comes down to following, they can be pretty challenging. Most press release writers fail to understand the importance of knowing what the competitors are doing. But rule number 3 is very significant. It helps in knowing what trends are being followed in the market and how they can be enhanced to gain the attention of journalists.

4) Reread, proofread, and then reread some more

 Journalists are ardent in their language. This means that they read perfect writings. There is little to no room for grammatical or spelling errors. This is why when a person writes a press release, they must proof-read their work over and over again. The tone of the press release must be accurate as well. This is because when a journalist finds improper grammar while reading, they immediately lose their interest. Moreover, a press release with minor errors such as grammatical and structuring mistakes can reduce the credibility of a press release as well. That’s why as part of the best press release practice, before sending out the press release a person must proof-read the press release several times.

If you have a lot of work piled up and do not have the time to proof read multiple times, get someone else to do it for you. This will not only reduce your mistakes but another opinion will most definitely give a lift to the quality of press release.

5) Collaborate with smaller media personalities

Small scale bloggers can be utilized for this purpose. Collaborating with them can make the press release reach an even bigger audience. But it is important to connect with a blogger who is relevant to the targeted industry. When the audience sees the press release of an organization being promoted or shared by their favorite blogger, they will automatically be attracted to the organization and the trust level will increase as well. But ensure that the media personality selected is credible and does not have a bad reputation in the industry.

6) Use social media to your advantage

Create a proper hype on several social media pages. A large market can be attracted by doing publicity on social media. Everyone these days is on all these platforms and a large number of people can be attracted to the organization’s website once they see the press release content on social media.

7) Hire press release distribution services

There are many press release distribution services providers available. By hiring their services, organizations can sit back and relax while they do their work for them. They handle all the hassle by themselves instead. They bring thousands of views to the press release, place proper ads, and improve overall press release performance.


Launched in 2015 iCrowdNewswire powered by Google has implemented more press release distribution innovations than any other newswire in the industry from paid social and digital media advertising to audio marketing and 8 translations per release – no other wire provides geographic targeting down to a zip or postal codes worldwide; demographic targeting by age group, industry and interest; 8 translations with every release for unmatched multicultural and global reach; audio distribution with Amazon Alexa, Google Assistant, Microsoft Cortana and Apple Sire; Google and Apple’s news and more.

In order to find more details about the product, click here.


There are no hard and fast rules for the best press release distribution. Some tips and tricks may work for one kind of a press release but they cannot be implemented on the other. But despite it all, there must be a proper structure present when exercising press release distribution. Keep polishing the distribution strategy. Ensure the right audience is selected to target the right industry. Keep it brief and to the point. Outsourcing is the best option and should be considered by laymen businesses.  

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Andi Perullo de Ledesma

I am Andi Perullo de Ledesma, a Chinese Medicine Doctor and Travel Photojournalist in Charlotte, NC. I am also wife to Lucas and mother to Joaquín. Follow us as we explore life and the world one beautiful adventure at a time.

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