When it comes to blogging, many bloggers often think that content is king, and you know what? I do not blame them for saying that. After all, creating a blog is all about writing articles that speak directly to your targeted audience.
However, the life of one’s blog certainly does not have to end there. After creating content, you are going to want to see how you can promote that content, move it up in the search engines, and even monetize it.
While it is very common for bloggers to leverage Adsense or affiliate links for making money from their blog, there is actually another great way to increase your income. It is through the use of a sales funnel, and in the rest of this post, I am going to talk about how bloggers can properly leverage sales funnels to help generate more leads and make more sales.
Three Ways Bloggers Can Leverage Sales Funnels
Let us start at the top first. A sales funnel is simply a way of directing traffic in order to complete a specific goal. When it comes to the goal of a sales funnel, it could be to generate leads, make sales, fill out an application, or even get on a phone call. The goal is always going to depend on what the owner of the sales funnel is looking to accomplish.
So how are bloggers going to be able to get the most mileage out of using a sales funnel? Let us look at a few of the best ways to leveraging a sales funnel with a website.
1) Sales Funnels Generate More Leads
This is one of the most obvious uses of a sales funnel. After all, every online business is going to need leads in order to keep growing and increasing their income. So when it comes to generating leads, it is a very easy process.
All you are going to need are two steps in your sales funnel. Here they are.
- Squeeze page which is also referred to as a lead generation page.
- Thank you/download page.
This type of two-step funnel is great for generating leads, because it does nor try to accomplish anything else. It is 100% focused on generating leads, and it does it very well.
In order to maximize the number of leads that you generate, you are also going to want to add in a helpful free gift. This is what is going to allow your audience to opt-in when it comes to capturing their email addresses. Keep in mind, the bigger the desire for your free gift, the more email subscribers that you are going to gain.
2) Sales Funnels Generate More Buyers
This is also going to be one of the most obvious uses of a sales funnel, generating more buyers. So, why is having a sales funnel so important as opposed to just writing about what you want to sell?
There are a few reasons. First and foremost, websites tend to be much more cluttered when it comes to the overall presentation. Have a look at the average website that you stumble upon. There are usually plenty of menus and dropdown links at the top of the page. You will find a wide variety of banners on the top, sides, or bottom of the website, and do not forget about Adsense links and banners as well.
Then you have the actual article itself that you will have to read while trying to avoid many of the numerous distractions. A sales funnel, on the other hand, focuses on only one main goal. In this case, it is going to be making a sale which is usually done through the use of a sales letter or video sales funnels.
Sales funnels do not usually come along with a wide variety of menus, links, banners, or other affiliate links. On the other hand, they come with helpful features for building and growing your online business. While there are some software tools, like Builderall, that come with a ton of features, it is not usually the norm. On the other hand, an online business builder like Kartra has the advantage, thanks to fewer features and much more quality and value.
All in all, this allows you to keep the attention of the reader and not distract them with many other options. As you might expect by now, sales funnels are much better at converting prospects into buyers. Sales Funnels are also great at increasing another aspect of your online business.
3) Sales Funnels Can Increase Your Sales
This is where a lot of the magic happens when it comes to sales funnels, and it’s all about increasing your sales. So how can sales funnels be leveraged to help increase your sales? This is made possible thanks to a few specific features, but let us first started with a shopping cart page.
A shopping cart page is exactly what you might expect it to be, a page that allows customers to purchase items, products, or offers. These shopping cart pages are naturally mobile-optimized, so you will not be losing any traffic when it comes to using various devices.
What also comes along with shopping cart pages is the popular feature called an order bump. This is a microfeature that allows customers to make another purchase by only checking off a button. If you ask me, it is a very underutilized feature, especially for the fact that it is an easy way to increase sales.
Sales funnels also tend to come along with features such as upsell pages, down sell pages, and even webinars. You are probably already familiar with webinars, but they are presentations that allow you to pitch a product at the end of the event. These products tend to have a much higher price tag, and once again, offer a great way to focus on only one thing at a time. You are probably not going to want to run a live webinar on a website any time soon.
So, there you have it, those are three quick great ways to leverage sales funnels for bloggers. When it comes to blogging and owning a website in general, it is always a good idea to think outside of the box when it comes to generating more leads and making more sales. I hope that this article helped you out when it comes to doing exactly that.