The blog has long been regarded as one of the most successful content marketing techniques. You can easily publish a wide range of material on a blog, from written posts to infographics and more. However, blogging isn’t the only effective content marketing strategy. Vlogging is becoming increasingly popular among businesses. The idea behind a vlog is simple: it’s a video version of a blog. The question is, how do you choose between a blog and a vlog for different types of content?
The Advantages of a Vlog
These days, all you need is a smartphone to start vlogging, making it both inexpensive and available. It’s critical to provide content for your prospects and clients who prefer video over text. The following are some of the most significant advantages of using vlogs.
Vlog content is simple to create.
The equipment you’ll need to make a vlog isn’t as pricey as you would imagine, thanks to technological advances. All you need is a mobile phone and a tripod to create high quality vlogs. Of course, you’ll want to invest some money to ensure that your video content stands out from the crowd, but it’s now more accessible than ever before. They also make it easier to clarify blog subjects that you believe would be best seen visually. Words alone are insufficient to express any concept.
Vlogs are entertaining.
There’s a reason why vlogs are so popular: they’re entertaining. Vlogs allow you to show off your personality while also allowing viewers to absorb visual content more easily. They provide an individual to represent your brand, whether it’s someone from your business, a customer, or an actor. Viewers would be able to communicate on a more intimate level if there is anyone on television. Since you can’t instantly express a personality with written text, this is difficult to do.
Vlogs can be viewed on mobile devices.
People find it much easier to watch videos on their smartphones than to read blogs. On smaller displays, reading is more difficult, while videos can be viewed in full HD and run smoothly. It’s why mobile devices account for half of all video views. People who watch videos on their phones are also more likely to share them. 92 percent of people who watch videos on their mobile devices are likely to share them.
Choosing Between a Blog and a Vlog
Many of the advantages of a vlog are also advantages. Vlogs are inherently more immersive, shareable, and mobile-friendly than blogs because they are video material. However, some may argue that blogs are simpler to create, despite the fact that blogging does involve writing and editing skills. The truth is that you don’t have to pick between a blog and a vlog. Why not combine the two? In your content marketing plan, both written and video content have a role. It’s also beneficial to have a variety of content. You should cover all of your bases by supplying your audience with material that they can read and watch. The question now is: when should you blog and when should you vlog?
More ways to incorporate video into your marketing strategy: Ideas for Video Marketing: Using Social Media to Share Stories
When Do You Blog or Vlog?
Blogging is an excellent way to convey a large amount of information to your audience. If you want to share a lot of numbers, for example, a chart or a bullet list can be more useful than reciting them on film. When it comes to items like tutorials or demos, though, vlogging would be more successful because you can demonstrate rather than tell your audience. It also depends on the message you’re trying to get across. A vlog could be best suited for building a genuine bond with your viewers so they can see and hear another human being. And if you already have a close relationship with your blog’s readers, vlogging would only strengthen it.
Vlogs are also great for social media posts. Because of their easy sharing features, platforms like Facebook, Twitter, and Instagram are great places to share vlogs and get more people interested in your content. YouTube is the best place to post vlogs because it is a video-sharing site. Users generate video suggestions based on other material they’ve seen, increasing the chances that the right people will see your videos. Although audiences may share links to blogs on social media, they are unable to access the entire content without visiting another website. Vlogs are usually viewed directly on the website where they are posted, such as Facebook or YouTube, or a snapshot of them can be shared on Instagram and Twitter, depending on the duration. When considering outsourcing, what should firms be sure to avoid
There are benefits of both blogging and vlogging, so there’s no need to choose one over the other. Both can be extremely useful in terms of educating and reaching viewers, as well as gaining and converting more leads. In the end, the quality of the content you produce is the most important factor.