At the core of every advertising campaign lies the objective of driving sales. Businesses utilize both the print media and the digital space for customer engagement. While digital advertisements expand the reach of a company to a much wider audience, if the ads are not well thought out, the ROI may not be as promising. Additionally, blatant promotion is often not the right way to lock in sales.
David JC Cutler says that keeping the audience engaged through relatable, creative content is the key
Regularly attend advertising and marketing events in order to stay up-to-date on utilizing the digital space for creating ads that resonate with your customers. Do you want to skyrocket your sales and boost your retention rates? Enhance customer value through continuous engagement and exceptional service! Integrating the following tactics into your marketing strategy will also generate positive results for your digital advertising campaigns:
Choose the Platforms Wisely
An advertising fundamental you learn at marketing events is that analyzing each platform offering online marketing opportunities is necessary before investing. Your brand essence should play a major role in the selection of digital advertising platforms.
For example, Google AdWords will generate good business for products and services with a clear demand but will not bring significant returns for a startup offering an innovative product for which the demand is yet to pick up. Facebook is a useful platform for such businesses, as it allows you to target potential clients who are most likely to be interested in your products, irrespective of whether they searched for your startup or not.
Bring in the Creative Elements
The visual elements of your business, like your brand logo, give you a distinct identity, whether you are attending trade shows or marketing conferences in 2022. Include those unique visual elements when brainstorming and creating advertisements for the digital space, too. It can be anything, from your logo and mascot to the color scheme, that makes the target audience instantly recognize your brand.
One thing to keep in mind while advertising on social media is to refresh your posts, eliminating repetition. It is also essential to maintain a consistent aesthetic to ensure a touch of familiarity with the campaign. Network with top leadership at marketing events, and they will advise you to create social ads telling a cohesive story that aligns with the images, CTA, and branding.
Understand the Buyer Process
If you understand the buyer’s journey, you can pitch them with what is motivating them at each stage. David JC Cutler asks you to keep track of each step a potential customer takes on your website, what pages they spend the most time on, and what pages they skip. Using this information, you can enhance their experience by recommending products that match their preferences, and they are more likely to make the purchase.
Drawing from the experiences of and collaborating with like-minded peers in the advertising realm will give you an added advantage of staying relevant in today’s highly competitive market. You can meet luminaries and thought leaders from the industry at the upcoming marketing conferences of 2022.