Facebook is the No.1 social media platform in the world. With 2.963 billion users, the platform is used by more than a third of people across the world. 70% of adults in the US use Facebook. This makes it a social media platform you cannot ignore. If you are running a business, then social media marketing on Facebook becomes inevitable.
You are likely to find your target audience here and carrying out marketing activities will help you reach out to them. This guide tells you all you want to know about Facebook marketing. Start following the tips given here and get results through your Facebook marketing.
Social media marketing on Facebook – an overview
Considering the reach of Facebook, it makes sense to carry out marketing on Facebook. A large majority of businesses have a presence on Facebook and use it to carry out marketing. You can build your brand, promote your products, get leads, and sell your products online. Some of the marketing activities you can do on Facebook are:
- Post content regularly in the form of text, visuals, or videos.
- Place ads on Facebook by boosting your posts, so their reach increases.
- Use Facebook stories and reels to share your content.
- Be a part of Facebook groups to engage with potential customers.
- Work with influencers to market your brand and services.
- Organize contests and giveaways to increase your followers.
- Use chatbots to engage with followers.
Facebook for Business
You can create a Facebook page for your business that differs from regular Facebook accounts. A Facebook business page is meant for businesses that want to promote their brand and products. You can use your personal account to create a Facebook business account. This would make it easy to manage both the accounts.
Once your account is created, you can get a blue tick by verifying your account. Submit your details and if you meet Meta’s requirements you will get the blue tick. It enhances the credibility of your business. Use your Facebook business page to post content and start marketing. It is important to use it regularly daily or at least 2-3 times a week.
Getting started with Facebook marketing
1. Know your target audience
Before you marketing, you can define your target audience on Facebook. This would be helpful and would ensure your ads only go to your target audience. It is a great way to ensure your ads don’t go wasted. You can define your target audience using criteria like age, location, job, how they use Facebook, qualification, relationship, interests, etc.
The Meta Business Suite is an application available for Facebook businesses. You can use it to check the demographics of your audience. The Audience Insights will help you understand this data. You can then use it to target your ads, so it reaches the right target audience.
2. Decide your goals
You can have any of the following goals for Facebook marketing:
- Get people to buy your products.
- Increase your followers.
- Build your brand.
- Increase traffic to your website or your store.
Once you decide your goals, you can then start with the marketing.
3. Decide your content strategy
Facebook marketing is all about posting content. You need to have a strategy that outlines what you will post and when you will post it. The content you post should have a mix of text and images. You can create top quality graphics using stock photos and tools available online. You can even offer video content.
Once you decide the content to post, you need to decide how often to post. You need to be active daily and post regularly. Apart from posts about your brand and products, you need to post other content too. Share content that adds value to your followers. For example, if you are running a health-related business share health tips or advice.
Post content regularly and share them on other channels. You can keep the 80:20 rule to post content. 80% of the content should be informative, entertaining, or educational. The balance 20% can be promotional. Once your content is posted, engagement is important. Engage with people who follow you, like your posts, share them, and comment on them. Reply to all comments, especially to people who post negative comments.
4. Use Ads effectively
Facebook ads are a cost-effective way of boosting your business. You can create an ad from scratch using Facebook ads or you can boost an existing post. Select the target audience, decide how long you want to run the ad, pay money and place the ad. It is a great way to achieve your goals.
Facebook is a wonderful platform for businesses to enhance their marketing efforts. Use it strategically to get the most traction.