Times have changed. It is no longer okay to use free stock photos in your adverts or any other material. It pays more to use custom images or videos. Getting high quality images/videos means working with a professional photographer who is also adept in location scouting. The purpose of this post is to guide you through the process of hiring a professional photographer for your desired images. Below are the top things you need to look at.
Quality and consistency
Often times, in the search for a photographer, people focus more on experience. As much as experience plays an important part in the realm of photography, it is not the only thing you need to look at. There are so many professionals who have been in business for years but the quality of their work is still wanting. Your main focus must therefore be on the quality of work and quality consistency that is offered by the photographer. Spend some time going through his work. Every professional photographer will have a portfolio where they show off their best work. Focus on the consistency in color, lighting, edits and overall quality. Make sure the photographer can deliver what you are really looking for.
Photographers have their own unique styles. Even though the equipment they use might be identical, their work differs. This is because photography reflects the perception, eye and creativity of the photographer. Their style is mostly defined by their choice of angles, compositions, editing style, their rules and the mood and tone their photos convey. Style is a very important quality you need to look at when hiring a photographer to take photos or videos for your new website.
Reviews and recommendations
Now that you are okay with the quality of work rendered and the style of the photographer, it is time to listen to what recent clients have to say about the photographer. There is a good chance one of your friends has heard of or even used the services of the photographer you are considering. Know what they like and dislike about the photographer. You should also make use of online reviews. There are so many independent sites out there that provide unbiased reviews. These will give you more insight into the photographer you are considering. Don’t forget to check the social media pages of the professional you are about to hire.
Coordination and organization
You don’t want to work with a photographer who is a mess. You want someone who has all his bases covered. They should be organized with price, the editing timelines, session scheduling and so on. They should also be able to give you a clear and easy picture of what to expect. You also need to ensure that they are flexible enough to accommodate your busy schedule.
These are just the key points you need to focus on when deciding on the photographer to work with. Although it has not been mentioned, the cost of service is something you must never overlook. Go through the contract and make sure you understand everything about pricing prior to signing anything.