Has online press release distribution morphed into content marketing?

June 25, 2020

Digital marketing covers a vast array of subjects. There are more than just a few advertisement strategies available. However, not all of them are cost-effective and valuable for you. Some target a small audience, or maybe some are out of your budget. Press releases are a rather new addition to just essential content marketing. It is quick and straightforward and is hassle-free but maximizes the exposure of your market product. If you write your press release and decide to send it around, the price cuts down even further.

News story distribution services involve a small price, but it is just enough to get your word around most places. No matter what your business’s size is, marketing your content digitally through a press release distribution service is vital for both you and your company.

How to use a press release distribution service?

Using a press release distribution service is simple for you and easy on your pocket. They share your business story and following updates on the most interactive social network websites and highly reputable news networks within a matter of a few seconds. All you need to do is subscribe to one, and the rest is on them. Just a couple of clicks later, your story can be found everywhere on the internet and can be viewed from everywhere on Earth.

Benefits of combining press releases with digital marketing 

Potential customers are not the only thing one gains from marketing their content digitally through a press release distribution service. The other crucial thing businesses and individuals achieve is the betterment of their brand image. This is vital for progress. Following are a list of benefits that come with sending out press releases:

1. Value-loaded and cost-effective. Press releases are cost-efficient and 100% worthy of the money you spend on them. They supplement in helping you gain visibility across search engines.

2. More exposure and trust for your Brand. Press releases will assist you in getting more online exposure. Certain Press release distribution services give you an option to include Search Engine Optimization as an additional service to your press releases offering you more visibility in search engines.

3. Industry domination: When you send out an update, you signal everyone that you are the most exceptional Brand. Being consistent in sending out press releases helps your Brand reach the higher. This visibility secures customer trust for your Brand.

4. Improved Halo effect: Sending out news updates informs people about your company’s achievements. Consistent storytelling through online PR distribution will give your Brand an image that will guarantee your trademark of customer’s recognition. The customers will then be able to associate it with your products and services.

5. Signals potential Investors: Investors always keep looking for startups that offer high potential. For maximizing your Brand’s exposure online, it is essential that your content marketing through PR distribution is consistent and is widely popular in media.

Press releases have become an essential tool in content marketing. Most corporations have already started opting for it. Hence, what is important now is to stand out. Make your story compelling and spread your word around. When people see a reliable news network covering your story, they are tempted to click on it. And the more the traffic you receive, the more it positively influences your brand image. Customers and investors are always on the look for dependable products and businesses. The farther you word gets, the more the potential viewers you gain. This is all a cycle. The end product needs you to increase your customers’ trust, which is the most benefitting thing for any business.


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Andi Perullo de Ledesma

I am Andi Perullo de Ledesma, a Chinese Medicine Doctor and Travel Photojournalist in Charlotte, NC. I am also wife to Lucas and mother to Joaquín. Follow us as we explore life and the world one beautiful adventure at a time.

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