How Customizing Packaging Options are Beneficial for Marketing Purposes

August 28, 2020

The customers of today expect the companies to tailor the products or services exactly according to their requirements. Customization has changed everything. It provides superior customer value by providing a great branding experience. Such a level of customization not just provides the customers with what they want, rather it also creates a closer bond between the brand and the consumers. When we talk about packaging, customization plays a significant role in the marketing of your business. Attractively designed custom boxes speak for their identity. Packaging has a hidden power that is sometimes underestimated. A custom-designed packaging option has a great potential to market your business even on a limited budget.

Different Customization Options for your Brand’s Packaging

  • Custom Printing:

Undoubtedly, custom printing is the best way to design your wholesale product packaging. It looks professional, attractive, and helps customers in identifying your products at a sight. Digital and offset printing are commonly used industry-wide. Get your custom cut cardboard boxes designed according to your branding requirements. Highlight your brand name, logo, tagline, and other important details. Customize them by using eye-catchy graphics and attractive artwork to add more to their appeal.

 

  • Custom Printed Stickers/Labels:

In addition to printing, the packaging box manufacturers use various other options to design their package boxes. Using custom printed stickers or labels are another effective way to improve the outlook of your packaging. It is a good option especially for small-scale businesses and startups which have a limited budget. Stickers/labels are a cost-effective way to create a branded packaging solution. You have to just stick them on cardboard packaging boxes wholesale to get an adorable look.

  • Custom Tape:

The custom tape is another commonly used option to increase the attractiveness of your packaging. You can use it on wholesale small boxes as well as large shipping boxes. It is affordable, customizable, and makes your package securer. Obtain a standard custom tape from any packaging manufacturer or get it customized according to your branding requirement. Design it in various colors, sizes, and patterns. Get it printed with the brand’s name and logo to make it more recognizable. It is perfect to be used for marketing purposes.

  • Custom Stamp:

A custom stamp is often used by small scale businesses as a useful alternative for printing. You have to just finalize the pattern, logo, or text to go on your custom product packaging. Customize the stamp in the desired size and shape. Although it might take some time, it is an affordable way to add professionalism to your packaging.  The cost of cardboard boxes is also reduced to a significant level. Roller stamps are also available to get repetitive stamping.

Benefits of Customized Packaging

  • Increase Brand Value:

The way you package a product increases the brand value and helps in creating more awareness. Especially when people are looking for unique products, custom packaging plays a significant role. Boring and generic packages do not enhance the value of a customer. As a result, he may switch off to any other brand. Custom made boxes for products connects the customers emotionally with your brand and can be used effectively for marketing purpose. Thus, resulting in a long term success for the company.

  • Better Product Protection:

If you have to enclose a product that is a unique shape or highly fragile, custom packaging is a great option for ensuring better shipping protection. It allows you to design perfect sized product packaging boxes to reduce the movement during the transition. If needed, you may also add on filler/padding to secure the product form damage.

 

  • Unique and Unlimited Design:

As the name indicates, custom packaging can differentiate your brand from several others in the market. It helps you in designing unique packages to stand out. You can alter the shape, design, graphics, and dimensions according to your required specifications. Print directly on the box to give to a distinct look. Various design options like wholesale window boxes, auto lockboxes, sleeve packaging, or the one with inserts; make a great way to market your brand and set it apart.

  • Better Customer Experience:

Better packaging creates a better experience. A beautifully designed folding box or a box die cuts stands out to the crowd and makes customers feel special. Custom packaging allows the manufacturers to work on different aspects to provide a memorable unboxing experience. On the other hand, traditional boring packages will leave the customers in a feeling that something is missing.

Where to get Wholesale Customized Packaging?

Now the businesses do not need to worry about getting a customized solution for their products. You will find several custom packaging companies providing services online for wholesale packaging. Some of them are for small scale businesses or startups while others for well-established companies. They have specialized in designing an array of packaging products to cater to your need. For example, whether you want product packaging, shipping, or a subscription box, just contact these custom manufacturers. They will take your assistance, fill the design form, and start with your order. Here are some of the famous  names in this Business :

  • Salazar Packaging: If you want custom boxes for your large scale business with a wide product range, this box printing company is a good option to consider. It provides premium-quality printing with advanced options. You will find unlimited design options in its catalog.
  • The Custom Boxes: The Custom Boxes has been serving the industry for years with an excellent repute. It is a good custom manufacturer to fitful the packaging needs of your small or large scale business. The customers are provided with free design support to create their desired packaging.
  • Packlane: It offers custom packaging solutions to the businesses that want to ship one kind of boxes. Packlane is famous for its custom design support, live-design preview, and instant quotes. The company has usually specialized in product boxes, mailer boxes, and shipping cartons.

In addition to them, there are several other companies as well to provide you with services at cost-effective rates.

 

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